In today’s world, online reviews play a significant role in how businesses are seen and their brand value. Positive reviews help businesses build a good reputation and attract new customers.
Imagine a happy customer who wants to share their great experience with your business.
What if your customer finds the review process long and confusing, leading them to abandon it midway without submitting valuable feedback?
You can prevent this scenario by simplifying the review process for your customer.
This is where the Google Review link proves invaluable. By sharing the direct Google review link with your customer, you enable them to easily share their feedback and contribute to the positive narrative of your business.
In this article, you are going to learn the importance of Google reviews, how to create Google review links, and different channels to share the links with your customers.
Why are Google Reviews important?
Google has become our go-to resource for information. Google reviews help to influence purchasing decisions, build trust, and get more exposure for your product.
Here are some reasons why Google reviews are important:-
1. Increases Exposure
Google Reviews plays an important role in increasing your business’s exposure.
Whenever a person searches for a product or service, Google showcases a map featuring nearby businesses along with their ratings.
If you have more positive reviews and a higher rating, you’ll get a better listing in search results for your business.
This increases your business exposure, and more potential customers become aware of your offerings, ultimately contributing to the growth of your business.
For example, Google reviews boost the business exposure for these plumbers based in London.
2. Increase conversion
Customers seek validation before making a purchase.
Positive Google reviews work as a powerful tool to convert potential leads into customers. When people read positive experiences from others who have used your product or service, they get validation about your business and make a purchase.
3. Build trust
Businesses are building their brand on trust. One of the easiest ways to establish trust is using Google reviews because they come from customer recommendations.
When potential customers see consistent positive reviews, they are more inclined to trust your business. These reviews give you insights into the real experiences of others, providing a level of transparency that builds trust.
You must respond to both positive and negative reviews across platforms as it showcases that you care about your customer experience.
4. Improve ranking
Google’s algorithm considers various factors when determining the ranking of businesses in search results. Quality and quantity of positive reviews are two crucial factors.
Having consistent positive reviews helps your search engine ranking. If you deliver excellent customer service, your clients will spread the word about their positive interactions, boosting your ranking in Google search results.
5. Feel good about their purchase
Positive experiences shared through reviews not only influence potential customers but also enhance the satisfaction of existing customers.
When customers leave positive reviews, they feel a sense of validation for their choice.
6. Effective For All Business Types
Google reviews benefit your business in multiple ways, whether you run a small shop or a multinational business, provide services, or sell products.
What is a Google Reviews Link?
Now you know the importance of Google Reviews, it’s time to understand the concept of a Google Reviews link.
Google review link is a link that helps your customers leave reviews on your Google My Business Page quickly.
For example, your customer has to follow a long-drawn procedure to submit a review manually.
Locate the business through a Google search -> find the business among the listings -> click on the ‘Write a review’ button -> share their experience, give the rating, and submit the review.
Instead of following this lengthy procedure, your customer may post their link quickly through your direct Google business link.
The best part is that setting up a Google review link is easy. You can use the link in several ways.
3 Ways to get your Google review link
You can get a link to leave a Google Review for your business in a few ways.
Method 1: Google review link from the search engine result page
This is one of the easiest ways to find the Google review link for your business page,
You can use this method through any device, desktop, mobile or tablet. You can find the “link to leave a Google review” form quickly.
- Log into your Google Business profile.
- Search for your business name with the address on the Google search bar.
- Click on the review box to click the write review button on the right side of the Google Button.
- Copy the review URL link.
Method 2: Get a Google review link from your Google My Business Account
It is easy to get a Google review link from your Google business page. You can copy and share the link with your customers to leave their reviews.
- Go to the Google My Business homepage and sign in to your My Business account.
- Click on your Google Business profile account. Be directed to the Google Business Profile Manager page.
- On the homepage, scroll down to the Get More Reviews section and click on the share review form.
- Copy the link from the pop-up menu and paste it to your clipboard.
Customers who click the link will be redirected to your business’s location on the Google Maps app, enabling them to leave a review immediately.
Method 3: Use the PlaceID as the Google
The Google PlaceID is a unique identifier that identifies places like businesses, landmarks, parks, and interactions.
- Enter your company’s name in the “Enter the location” section.
- Choose your company’s name from the dropdown list.
- Your PlaceID will appear in the popover; now copy it.
- Paste the PlaceID number at the end of the link, i.e., after the = sign.
https://search.google.com/local/writereview?placeid=PlaceID
You can use the Google review link and share it with your customers via email or SMS. You can also paste the link on your social media pages to encourage people to leave reviews.
How to shorten the Google Reviews Link?
Google review links are long. You should shorten your Google review link before sharing it with your customer.
Shortened links are more manageable and easy to share on emails, SMS, print, or social media. A shortened URL looks visually appealing and is easier to copy and share the link in different forums, marketing materials, or online promotions.
Several tools you can use for URL shortening are available online, such as tinyurl.com, bit.ly, or tiny.cc.
Navigate to one of these websites, copy-paste your Google Review Link, and click the shorten button. The shortened URL will appear. You can now copy and paste the shortened link wherever it is required.
You can use the below tools to shorten your Google review link.
Tip: While shortening links, ensure you use reputable URL shortening services to maintain reliability and security.
How to share your Google Reviews link with Your Clinets
You can share your direct Google review link with your customers to gather their reviews and testimonials.
Some techniques you can use are:-
1. Email Communication
While sending emails, ensure you use most of your signature by including the Google Reviews link.
This way, every email becomes an opportunity for your satisfied clients to share their experiences.
For instance, if you’re a real estate agent, a simple request in your email signature could prompt clients to leave valuable feedback.
For instance, an e-commerce store might include a polite request for reviews and the link in their email signature, prompting satisfied clients to share their experiences.
2. Social Media Platforms
You can engage your audience on social media by regularly posting content that invites clients to share their thoughts.
Imagine you run a restaurant – posting a photo of a delightful dish and asking customers to share their dining experiences with the Google Reviews link can be a compelling strategy.
3. Website Integration
You can create a dedicated page on your website for customer testimonials and display the Google Reviews link.
You can also display the overall rating, customer reviews, and CTA to submit a review. This motivates the customers to submit a review and enhances trust, particularly for first-time visitors.
4. Customer Invoices and Receipts
You can add a Google review link to your receipts or invoices to encourage customers to share their reviews. Your customers can directly use the links from the invoice and submit post their reviews.
5. QR Codes with Direct Links
You can place the QR code at strategic touchpoints such as cash counters and supermarket exit gates. Additionally, you can include it on receipts, bills, invoices, and restaurant tables.
Picture a boutique hotel with QR codes in the lobby and on pamphlets, making it effortless for guests to scan and leave their thoughts via the Google Reviews link.
6. Newsletter Campaigns
You should include a link to your Google Reviews whenever you send newsletters for your business. This helps to keep your customers involved and interested.
You can showcase a happy customer’s story in your newsletter. Ask others to share their thoughts, too, by clicking on the link you’ve included.
7. SMS/WhatsApp Messages
You can send a personalized text expressing gratitude and provide the Google Reviews link for easy access.
Imagine you run a beauty salon – a simple text thanking a client for their recent visit with a link to share their experience can go a long way.
There are several techniques you can follow to increase the number of reviews. You can also check out our guide on 20 free ways to get more reviews on Google.
How to Use ReputeUp.ai for Managing Google Reviews
If you want to automate the process to get more customer reviews, use ReputeUp.ai.
ReputeUp.ai helps you to generate more and better online reviews from your customers across the platforms.
We specialize in efficiently managing customer reviews, actively monitoring and elevating your internet presence, and implementing strategic measures to boost your reputation.
We assist you with gathering and displaying favorable Google reviews, responding to client comments, and optimizing your online reputation to draw in more clients and increase your company’s success.
Get in touch with us to learn more.
