When Your Business is Growing Fast, Your Reputation Needs to Grow Even Faster
That was the case for Iris Holidays—a Kerala-based tour operator that’s grown from a small, family-run travel company into an award-winning brand serving thousands of happy travelers from across the globe.
With over 12 consecutive TripAdvisor Travelers’ Choice Awards, accreditation from Kerala Tourism, and more than 92,000+ delighted guests, Iris Holidays had built a reputation for crafting authentic Kerala experiences offline. But there was a catch—their online reviews on Google weren’t keeping pace with the scale of their growth.
Keep reading to see how a leading Kerala tour operator turned to ReputeUp to strengthen their online presence, collect more reviews, and boost customer trust.
Spoiler alert: here’s a sneak peek of the results.
The Problem: A Patchy Review Process
Iris Holidays always had glowing word-of-mouth referrals, but when it came to online google reviews, things weren’t as smooth.
Guests were happy, but only a handful took the time to leave feedback. The team would sometimes send follow-up review requests, but it was inconsistent. Busy schedules, manual follow-ups, and uneven review volumes meant their 5-star service wasn’t fully reflected online, a challenge faced by many online companies
They needed a better approach—something automated yet personal, something that ensured every happy guest could easily share their experience without needing reminders or long forms.
The Switch: Why ReputeUp Stood Out From the Crowd
When Iris Holidays explored review management tools, many platforms promised the basics: send a review request and hope for the best.
But ReputeUp offered something different—a system built for local businesses and tour operators, designed to make collecting and showcasing reviews effortless through voice in addition to what ever other product offered.
Some of the reasons Iris Holidays chose ReputeUp:
- Voice Reviews via QR Codes – Guests can simply speak their review instead of typing.
- Widgets as social proof that can be embedded in the website
- Video Testimonials – Capture real guest stories that build powerful trust.
- WhatsApp + Email Automation – Send friendly reminders on the platforms guests actually use.
- AI-Assisted Replies – Respond faster while still sounding warm and personal.
- Social Proof Widgets – Showcase reviews live on the Iris Holidays website for instant credibility.
- One Dashboard, All Reviews – Monitor Google, TripAdvisor, and Facebook reviews in one place.
And whenever the team needed help? Real human support was always a click away.
The Result: More Reviews, Higher Trust, Stronger Conversions
With ReputeUp fully in place, the Iris Holidays team quickly saw the difference. Guests found it effortless to leave reviews, and the team found it easier than ever to manage them.
The numbers tell the story:
- 300+ new Google reviews in just 4 months from real customers
- Review volume tripled compared to the previous year
- Now averaging a 4.7-star rating across platforms
- 20% more direct bookings attributed to improved social proof
- 15% lift in referral-based inquiries
- Customer satisfaction (NPS) up by 10 points
Speedy Replies That Still Feel Real
One feature that really stood out was AI-assisted review replies. It saved the Iris team hours each week by drafting thoughtful, timely responses while still letting them add their personal touch.
One feature that really stood out was Voice Reviews via QR Codes. Instead of typing long reviews, guests could simply scan a QR code and speak their feedback in seconds.
For travelers just finishing a houseboat trip or a backwater tour, this made leaving a review effortless—and authentic. The spoken review was instantly converted to text, ready to be shared on Google or TripAdvisor with one click.
As George, Head of Consumer Business of Iris Holidays, shared:
“We had a family from London who scanned the QR code right after their Alleppey houseboat stay and left a glowing review in under a minute. It captured their excitement in the moment, and those genuine reviews have been invaluable for building trust.”
This blend of simplicity and authenticity has helped Iris Holidays collect more reviews in real time—turning happy memories into powerful social proof.
👉 With ReputeUp, Iris Holidays turned happy guests into powerful advocates—scaling their reputation to match their growth.
